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Apr 6, 2010

What should they name this year's fireworks show?

DATE: April 5, 2010 5:53 p.m.
DETAILS: Seattle will have its Fourth of July fireworks show. But what are they going to call it?

Businesses and individuals rallied to save the city's last remaining Independence Day fireworks last week after nonprofit production company One Reel announced it could not find a title sponsor to fund it.

That left One Reel with an interesting challenge: figuring out how to recognize the more than 100 donors who raised $500,000 so quickly, it led Mayor Mike McGinn to proclaim Friday "The Day the People Saved the Fireworks."

The pressure's on. With so many people and businesses invested in the event -- not to mention the flurry of media coverage and the mayor's proclamation -- the fireworks show over Lake Union is bound to draw more public attention -- and scrutiny -- than it has in years.

It's typically named after a single title sponsor: WaMu Family Fourth, Chase Family Fourth, etc. This year, it could be "Family Fourth," "Seattle Family Fourth" or something else entirely.

Figuring out the name is just the beginning.

"We recognize this event is different. It's going to be different from start to finish," said One Reel spokeswoman Mikhael Mei Williams. "We know it's going to be one of the best events ever."

The nonprofit wants to ensure the event show gratitude to everyone who helped save the show, Williams said. That includes not only Starbucks and Microsoft, which donated $125,000 each, but the dozens of businesses that contributed $1,000 or $5,000 and the roughly 150 individuals who donated amounts under $1,000 online.

Since the pledges were technically donations, not sponsorships, none of the contributors -- not even Microsoft or Starbucks -- could claim promotional space at the event.

Just that is a big change for an event long been funded by one sponsor with deep pockets.

"I hope all the people that were part of it get some kind of recognition," said Libby Denkmann, producer of "The Dave Ross" show on KIRO FM, which kicked off the grassroots fundraising drive. "Dave talks about jokingly building a monument."

Whatever One Reel plans for this year's event, next year's presents the bigger challenge. Rescuing the fireworks show brought the city together. Rescuing it twice could get old.

If securing a title sponsor in 2011 is as hard as it was in 2010, One Reel needs alternatives. Knowing Seattle values the show enough to save it, Williams said, has given the nonprofit more reason to explore them.

"It's a huge lesson learned," Williams said. "We just don't know exactly how it's going to translate."

Posted by Monica Guzman at April 5, 2010 5:53 p.m.
Categories: ,

Posted by N47 W122 at 4/5/2010 6:27 p.m.

Phil Gramm


Posted by Panzo at 4/5/2010 6:41 p.m.

How about the "Be Sure To Get The Complete List Of Advertisers At The Main Gate Family Forth"?


Posted by Mr. J at 4/5/2010 7:24 p.m.

How about: "The Seattle 4th of July Fireworks Celebration"

Nice and to the point.

Put the list of sponsors below the title, in smaller print with a big "Thank You" to them.

Let's commercialize things less.


Posted by TwoTired00 at 4/5/2010 10:06 p.m.

The Pacific Northwest Fourth of July Fireworks Celebration - Apalo Anton Ohno Olympic Tribute 2010. And put him in the first Corvette in the Torchlight Parade. The guy earned it.


Posted by Ospray at 4/5/2010 10:35 p.m.

How about "The 2010 Seattle Big Bang"?


Posted by jim5car at 4/5/2010 11:06 p.m.

Interesting that Mayor McGinn had to ride someone else's coattails to find something to celebrate...


Posted by me em at 4/6/2010 12:46 a.m.

How about, "The Grassroots Family Fourth"? "The People's Fourth of July Fireworks"? Or "The Community's Family Fourth"?

Even though I don't know who all the donors are, the thanks of myself and many others go out to them. Thank you so much!


Posted by Marine Vet at 4/6/2010 8:28 a.m.

To be honest, I never knew it had a name. We always referred to it as "the Lake Union Fireworks" and probably still will. Very cool that the community came together to save the show and celebrate our country.


Posted by Andrea James at 4/6/2010 8:36 a.m.

LOL. Panzo FTW.


Posted by OnceaKnight at 4/6/2010 9:33 a.m.

Name it the "Thank You, Tom Douglas and Friends" Fireworks Show.


Posted by Teabag at 4/6/2010 9:54 a.m.

Most citizens have no idea how many problems are associated with the Fourth of July Fireworks (20 minutes)and the cost to the city for repairs, clean up and security for this events. This money raised will not go that those expensives.
The money should go to a more just cause!

Too expensive for a 20 minute show...


Posted by Belltowngirl at 4/6/2010 10:23 a.m.

@Teabag - get a life!


Posted by King Rat at 4/6/2010 10:46 a.m.

I think we should use a local charity in the name. If we're gonna raise $500,000 for pretty lights, but cut social services, the least we could do is use the name to highlight the non-profits and agencies that are struggling and give them some promotion.

Millionair Club Family 4th
The ROOTS 4th Fireworks
Treehouse Fireworks Show
The Lake Union Fireworks (featuring Lifelong AIDS Alliance)


Posted by kanth7 at 4/6/2010 12:01 p.m.

Seattle Community Fourth


Posted by Teabag at 4/6/2010 12:47 p.m.

Yo Belltowngirl, I have a life thats why I don't need Fireworks to make my 4th of July. Try looking into what happens to the city the night of this event.
Crime goes way up.. DUIs, traffic accidents, rapes, theft, under age drinking and Lot of SHI_ left at Gas Works and Myrtle Edwards park.


Posted by Lonesome at 4/6/2010 4:17 p.m.

Well TeaBag what you need to do is maybe take some time and volenter at some of the charitys that are in the area.. I will not beable to see the show and then again as I have moved out of state I can not realy comment on the time and such of the show.. However
I do know traffic is allways a mess afterwards I recall
more of Ivars Show but that is no longer I hear.. but when ever there is a free show be it fireworks or concert ect there are allways some folks who will never behave and make for folks not realy willing to put shows on.. I just hope that it is a nice warm night and every one makes it home safe.. And big kudos to the folks who helped with there wallets!


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